Emma

Driving summer sales for Emma's Bank Holiday event, with creators showing their audiences how to sleep cooler and save more.

Emma's Summer Bank Holiday Sale had a clear job: shift product. We built buzz on Instagram with 24 creators, each with a custom discount code unlocking up to 25% off plus an extra 5%.

Creators showed off Emma's products for cooler, more restful summer nights, and the codes made every sale trackable. The campaign returned 83.95% on investment.