F1 75th Anniversary at Silverstone

F1 75th Anniversary at Silverstone

2M+
796,139
109
35K
Impressions
Unique reach
Pieces of content in one day
Engagements
2M+
Impressions
796,139
Unique reach
109
Pieces of content in one day
35K
Engagements

Celebrating 75 years of Formula 1 with an immersive creator day at the circuit where it all started.

We invited 14 creators to Silverstone for a day you can't buy a ticket for: an exclusive museum tour, state-of-the-art simulators, luxury hospitality at Escapade and adrenaline-fuelled hot laps.

When the experience is that good, the content takes care of itself. Creators shared 109 pieces across TikTok and Instagram over the course of the day, reaching nearly 800K people.

This campaign was focused on

creator trips

IRL events

talent booking

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