Flo

Helping women make sense of perimenopause, by putting real voices front and centre of a conversation that's too often ignored.

Over three months in the US, we worked with 48 UGC creators to show how Flo's Peri Mode, Peri Symptom Checker and Peri Score help women understand what their bodies are doing. Real people, real symptoms, no sugar-coating.

The 375 pieces of content sparked genuine conversation and made Flo a trusted companion through perimenopause. Alongside it we've delivered UK perimenopause content, VoxPops, Flo for Partners and a London IRL activation.