icelolly

A year-round retainer positioning icelolly as the go-to for affordable, hassle-free getaways.

Throughout 2025, icelolly wanted more awareness and a bigger slice of the travel conversation on Instagram and TikTok. Our answer was to stop sounding like a travel ad. We led with relatable, locally shot content built around each creator's strengths, through gifted trips, paid partnerships and memory mining.

Data-backed creator selection got icelolly into audience segments it had never reached before. Across 36 creators, share of voice grew by 300%.