JYSK

A focused strategy on three fundamental pillars: brand ambassadors, the implementation of national campaigns in Spain and Portugal, and openings and reopening campaigns with local talent.

JYSK is a Danish furniture, sleeping and home decor company with a focus on quality products at competitive prices. To date, we’ve carried out more than 60 successful campaigns, in collaboration with more than 400 influencers. Generating more than 20 million pieces of content, achieving exceptionally CPMs of 0,40€.

This achievement underlines the effectiveness and significant reach of our digital marketing strategies. During the year we carry out national campaigns focusing on key events such as Black Friday and Christmas, seeking to capitalize on sales peaks in these important periods We combine featured paid profiles with large scale promotional gifting strategies. On a monthly basis we partner with valued local influencers to communicate the new openings and reopenings of the JYSK stores, further strengthening the brand presence in each community. To enhance the JYSK brand, we have partnered with key ambassadors who not only represent the brand's essence, but also help amplify and highlight important events throughout the year - such as our Dreamland event during September.