LEGO: Builder App

Bringing LEGO Builder's Build Together feature to life, showing families how one app can turn separate screens into one shared build.

LEGO needed parents to get what Build Together actually does: everyone gets a role, everyone's building the same set. So we cast family-led creators and let them use it for real, capturing the chaos and teamwork of building together on TikTok and Instagram.

Seven creators and 19 pieces of content reached 36.4M+ unique people. The app landed as a companion to physical play, not a replacement for it.