Accessibility is an essential consideration when it comes to social media marketing. While social media platforms offer a powerful way to connect with audiences and promote brands, not all users have equal access to this content. In the US, one in four adults has a disability that impacts their daily activities, which means that failing to make content accessible can result in lost opportunities for engagement and revenue, as well as potential legal liabilities.
Making content accessible means designing and developing products, services, and content that can be used by people with disabilities. Accessibility is not just a matter of compliance with legal requirements but also an ethical responsibility. By making content accessible, marketers can create a more inclusive and welcoming experience for all users.
One crucial aspect of accessibility is the use of alternative text (alt-text) to describe images and videos. This can help users who rely on screen readers to access visual content. Additionally, using captions and transcripts can make audio and video content accessible to users who are deaf or hard of hearing.
Accessibility is not just a legal requirement but also an ethical responsibility for marketers. Making content accessible can help create a more inclusive and welcoming experience for all users, while also avoiding negative consequences and potential legal liabilities. At The Good Egg, we are committed to helping our clients prioritize accessibility in their social media marketing strategies to ensure that their content is accessible to all users, regardless of their abilities.